![]() Microsoft is now poised to get a cut of King's revenue stream from Candy Crush Soda Saga when players do in-app purchases via the Windows 10 app store. ![]() Such a huge user base is always attractive to mobile game publishers eager to monetize their games outside of Google ( GOOG) ( GOOGL) and Apple ( AAPL) app stores.īelow is my retired level 208 Candy Crush Soda Saga account, which I now only occasionally use to give lives to my Facebook friends. There are now more than 110 million people who actively use Windows 10 as their main desktop operating system. King is obviously expecting that the popular Windows 10 PC platform could help it increase its pool of paying players. Microsoft ( NASDAQ: MSFT) and King Digital ( KING) have released the top-grossing freemium match-3 puzzle game, Candy Crush Soda Saga, on the Windows 10 app store. Windows 10 users are now able to play Candy Crush Soda Saga on their desktop computers without having to use Facebook (FB).
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